Vision &
Strategy

My name is Liam and I consult for SMEs via WIN (What Is Next). As an entrepreneur and leader, I specialise in turning vision into reality, creating opportunities for people to succeed and driving impactful results for clients, communities, and partners.

Driven by curiosity and a “get it done” mindset, I’ve built companies that have created hundreds of careers, generated millions in revenue, and served both big-name enterprises and thousands of B2C customers. I’ve taken ventures from start-up to exit and then led P&Ls within larger organisations.

Beyond business, I’m passionate about making a direct positive difference to lives, from serving as a Trustee for children’s charities and a local community hub, founding a Code Club, and establishing and coaching Girls' football teams, through to establishing Soham Fitness and Business Centre as well as founding and leading SHOT to expand the impact I can make.